Peak Performance: SKO
A sales kickoff is really a strategy launch in costume — the design has to make the year's narrative feel inevitable, not assigned. I anchored Peak Performance to a single visual metaphor and let it scale from the stage screens down to the swag, so reps experienced the same idea at every touchpoint. The work spanned event identity, motion sequences, presentation systems, and signage, all engineered to outlast the weekend and show up in the field.
