A-LIGN Brand Refresh
A new website kicked off what became a full brand refresh. Once we started designing the site, it was clear the existing identity couldn't carry it — the system wasn't built for the scale or sophistication the new web presence demanded. I led the work end-to-end from there: audit, competitive landscape, and a rebuilt visual system covering logo, palette, typography, iconography, pillars, and messaging, then rolled it out across reports, social, swag, and everything downstream of the site.
