A-LIGN Brand Refresh
Led A-LIGN's complete brand refresh, rebuilding the visual identity from the ground up to match where the company was headed. Started with brand audit and competitive research, then developed a new visual system—logo, color palette, typography, and iconography—along with brand pillars and messaging frameworks. Rolled out the new identity across every touchpoint: website, marketing materials, social media, reports, and swag. The refresh modernized A-LIGN's presence in the compliance space and gave the team a cohesive system to work from.
