HSN.com Redesign

A complete update to HSN.com's design system, anchored by a homepage redesign that demonstrated the new direction in its highest-stakes context. I rebuilt the foundations — type, color, components, hierarchy — to align with the refreshed brand while reworking how products, promotions, and programming compete for attention on the page. The system had to honor the new identity, hold up across the rest of the site, and protect the commercial discipline the homepage had been built around.Web design